Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers-as well as his many thrilling triumphs and narrow escapes.

Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him.

It all begins with a classic crossroads moment. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.īut Knight, the man behind the swoosh, has always been a mystery. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. Today, Nike’s annual sales top $30 billion. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. This concise summary is unofficial and is not authorized, approved, licensed, or endorsed by the original book’s author or publisher.In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. The fact that an individual or organization is referred to in this document as a citation or source of information does not imply that the author or publisher endorses the information that the individual or organization provided.

The author or publisher is not liable for any damages whatsoever. Limit of Liability/Disclaimer of Warranty: The publisher and author make no representations or warranties with respect to the accuracy or completeness of these contents and disclaim all warranties such as warranties of fitness for a particular purpose. No part of this publication may be reproduced or transmitted in any form without the prior written consent of the publisher.

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